Gay Rights

Ben & Jerry's Celebrates Vermont Gay Marriage with "Hubby Hubby"

Published August 31, 2009 @ 02:56PM PT

Ben & Jerry's

Vermont's legislature - despite their Republican Governor's wishes - passed legislation earlier this year recognizing full marriage equality in the state.  That law takes effect tomorrow, September 1, and to celebrate Vermont-based Ben & Jerry's is altering the name of one flavor of ice cream to show their support for same-sex marriage.

Starting tomorrow, and continuing on through the month of September, Ben & Jerry's "Chubby Hubby" ice cream will become "Hubby Hubby" ice cream.  The new recipe?  It's basically the same old recipe - vanilla malt ice cream, pretzel nuggets covered in fudge and filled with peanut butter, with fudge and peanut butter swirls throughout - except there's a little love for the LGBT folk thrown in.

This continues Ben & Jerry's support for equal rights.  Earlier this year, as the legislature was debating the same-sex marriage bill, Ben & Jerry's urged politicians to support marriage equality.  At the time they said it was in the best interests of Vermont's business community to take a progressive stand on same-sex marriage, in order to foster equality and attract the best and brightest employees.

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Comments (10)

  1. Edwin Bonilla

    Ben & Jerry's will do a good thing by changing Chubby Hubby's name to "Hubby Hubby" to recognize September as the first month in which same-sex marriages will be performed in Vermont. It's also good that Ben & Jerry's supported the movement earlier this year to get the bill for same-sex marriage to become law. Progressive states are where many bright employees and other businesspeople like to be, rather than states where intolerance is justified.

    Posted by Edwin Bonilla on 08/31/2009 @ 05:51PM PT

  2. Reply to thread
  3. Jude Decker

    We need to see some Hubby Hubby in California! Good for Ben & Jerry's. 

    Posted by Jude Decker on 08/31/2009 @ 07:17PM PT

  4. Kate F

    I didn't believe there was any way to make Ben and Jerry's more appealing than it already is. Guess I was wrong! :)

    Posted by Kate F on 09/01/2009 @ 06:33AM PT

  5. Sean Stidham

    I love this, too funny. Great state to visit btw if you haven't been.

    Posted by Sean Stidham on 09/01/2009 @ 10:41AM PT

  6. Angela B

    just another sick move, what some companies will do to try to boost their marketing ploys...

    Posted by Angela B on 09/01/2009 @ 12:12PM PT

  7. Thomas McHugh

    And what exactly is so sick about it miss B ?

    Personaly, I think thats a fine and tangible way for them to show support for equality.

    Posted by Thomas McHugh on 09/02/2009 @ 08:06PM PT

  8. Reply to thread
  9. Chris E

    Yum! I just tried their Key Lime limited edition the other night. It's divine.

    Chubby Hubby has always been one of my favorite flavors, though, and I fully support the name change!

    I suspect it's nothing to do with marketing, contrary to what Angela states -- it's all about support, and I admire Ben & Jerry's for their activism and their generosity.

    Posted by Chris E on 09/02/2009 @ 08:44AM PT

  10. Thomas McHugh

    Well, assuming I can find that particular flavor here...With the new name...Im thinking it will be a most intriguing experiance for a first time ben and jerry sampler like myself...Plus the empty container will make a good souvinir... :)

    Posted by Thomas McHugh on 09/02/2009 @ 08:09PM PT

  11. Ioan Lightoller

    What Angela means to say IMO is that Ben and Jerry's is honoring gay people. EWWW! No, honoring something like gay marriage is healthy.

     

    BTW you notice that she never posted here again?

    Posted by Ioan Lightoller on 09/09/2009 @ 07:14AM PT

  12. Destiny Long

    haha she didnt!! she probably noes that if she did she would get all the people on this page saying stuff.lolz!!

    Posted by Destiny Long on 10/16/2009 @ 10:42AM PT

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Michael Jones

Michael is the Communications Director for the Human Rights Program at Harvard Law School, and previously was Communications Director for Pax Christi USA, a progressive Catholic human rights organization.

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